Not only is Volatile a great footwear line, and one of Shoefits best sellers, Volatile shines when it comes to the kind works of charity. One organization in which Volatile is connected with is the Habitat for Humanity in New Orleans, LA, and surrounding areas. Volatile has actually been reaching out to the organization since 2007. The Volatile company has embraced this organization by designing a Fleur De Lis collection, in which $1.00 is donated to the Habitat for Humanity in our area for each shoe purchased in the Fleur De Lis collection. The money goes towards helping build houses in the areas devestated by the hurricanes. With that in mind, the Volatile owners and designers decided to take a trip down south to check out the Volatile retailers representing the Fleur De Lis collection. With that in mind, the Volatile owners and designer decided to take a trip down south to check out the Volatile retailers representing the Fleur de Lis collection. On April 22, the Volatile crew made it to Shoefits located in Houma, LA. As Michael Lovely, Brian Lovely, and Ed Olvera visited with Jodi and Shanna, owners of Shoefits in Houma and Lafayette, they were informed that Shoefits is one of the top 5 Volatile accounts in the south, and their contribution to the Fleur de Lis collection has been a great percentage of the donations to be made to the NOAHH (New Orleans Habitat for Humanity). Owner, Jodi Webb stated, "I am just so excited that as a company we can find ways to give back to the community. We love Volatile, and so do our customers. We couldn't have made it this far without our customers, and I hope they realize how grateful we are!"
TAKING A CLOSER LOOK
On Monday, April 26th, Volatile Footwear presented NOAHH with a check for $23,000 from the sale of the Fleur de Lis collection. This donation brings the total donated from sales of the Fleur de Lis collection to just over $40,000. "We are overwhelmed at the generosity of Volatile and their consumers," stated Jim Pate, Executive Director of NOAHH. "These funds will go towards the building of a home for one of our partner families - truly a home that sandals built." "The people of Louisiana and Mississippi have embraced the Volatile shoe collection, especially our sandals. We wanted to do something to give back to the community," states Brian Lovely, Vice president of Product Development at Palos Verdes Footwear. "The Fleur de Lis is one of the most recognized symbols in the world. This hails back from French King Louis XIV and symbolizes the French influence of New Orleans.
The symbol represents life, light and perfection. To me the symbol now represents the re-birth of the Gulf Coast affected by hurricanes Katrina and Rita . We especially want to dedicate this to all our customers who are big fans of our brand."
The initial collection began selling in September 2007 and consisted of Volatile sandals featuring the Fleur de Lis symbol. "Existing shoe store and boutiques that carry the Volatile brand jumped on the collection before we even announced that we were teaming up with New Orleans Area Habitat for Humanity. We sold out our first two deliveries in less than a week", Michael Lovely, Vice President of Volatile Sales, stated.
"We believe that the proceeds of our shoe sales will help breathe some new life into New Orleans. We plan now to let the rest of the world know about it as well," said Brian Lovely. "We hope that funds raised through the sale of the Volatile Fleur de Lis collection will help New Orleans Area Habitat for Humanity."
